Start Optimizing with Call Data

ClickPath™ is an award winning technology that tracks multi-response routes from both online and traditional marketing campaigns. This industry first solution tracks the calls generated from keyword advertising as well as other forms of interactive and traditional advertising; like banners, rich media, direct mail, and yellow pages.

By capturing call conversions you can optimize your client's marketing campaigns for the most effective Return on Ad Spend. ClickPath enables you to:

• Identify and measure your client's online advertisements and keywords that are generating calls.
• Decrease your client's Cost Per Click and increase phone calls.
• Use call measurement to effectively track response rates for any marketing activities, both traditional and interactive, for your clients.
• Finally see both online and offline conversion at the keyword level.

Start Optimizing with Call Data

ClickPath™ is an award winning technology that tracks multi-response routes from both online and traditional marketing campaigns. This industry first solution tracks the calls generated from keyword advertising as well as other forms of interactive and traditional advertising; like banners, rich media, direct mail, and yellow pages.

By capturing call conversions you can optimize your client's marketing campaigns for the most effective Return on Ad Spend. ClickPath enables you to:

• Identify and measure your client's online advertisements and keywords that are generating calls.
• Decrease your client's Cost Per Click and increase phone calls.
• Use call measurement to effectively track response rates for any marketing activities, both traditional and interactive, for your clients.
• Finally see both online and offline conversion at the keyword level.