College Station, TX — June, 1 2015 — ClickPath, an award-winning ad tracking solution that pioneered the use of Dynamic Number Insertion (DNI) technology to tie online visits to offline phone calls, will join more than 8,000 multifamily professionals at the 2015 National Apartment Association (NAA) Education Conference & Exposition June 24-26 in Las Vegas, NV.
“ClickPath by Who’s Calling blazed a trail with DNI technology and we’re excited to bring it into a new arena in the multifamily housing industry,” said ClickPath Director Jody Huff. “With the majority of prospective renters starting their apartment search online, tracking online-to-offline conversions helps properties increase their occupancy rate, track their advertising ROI and narrow their marketing spend.”
Integrating ClickPath’s DNI technology with Google Analytics has taken the ad tracking solution to the next level. Google Analytics offers a complete picture of a visitor’s online experience while integration with ClickPath allows managers to trace calls made from online numbers back to the specific keyword search.
To learn more about ClickPath, visit Who’s Calling in booth #1536. For more information about NAA 2015, visit naahq.org or call 800.719.8958.
ClickPath tracks all conversions generated from online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award-winning online-to-offline ad tracking solution that provides unprecedented visibility into its clients’ entire conversion performance. For more information, please visit www.clickpath.com or call 800.719.8958.
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