ClickPath to Talk Phone Conversions at SMX West 2015
College Station, TX — February, 21 2015 — For digital marketers, the Search Engine Marketing (SMX) West Expo — which will be held March 3-5 in San Jose, CA — is the go-to place for search engine marketing and optimization topics. At the show, ClickPath will zero in on the subject of tracking phone conversions, specifically through its Google Analytics integration.
“Phone calls have really made a comeback in the digital marketing space,” said ClickPath Director Jody Huff. “BIA/Kelsey estimates businesses will receive 73 billion calls from mobile searches alone in 2018. That’s why it’s so important for us to be able to give our customers an easy way to attribute offline phone calls to the online sources.”
Through ClickPath’s Google Analytics integration, which was launched last year, ClickPath users are able to access call conversion details within the Google Analytics interface. These details include lead source, campaign, medium and keyword. By comparing this information to Google Analytics session data, such as duration, pages visited and number of visits, marketers can delve into the type of online activity visitors engage in before placing a call.
For more information, visit ClickPath at SMX West in booth #209.
About ClickPath
ClickPath tracks all conversions generated from online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award-winning online-to-offline ad tracking solution that provides unprecedented visibility into its clients’ entire conversion performance. For more information, please visit www.clickpath.com or call 800.719.8958.
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