ClickPath to Help Auto Dealers Optimize PPC Ad Spend for Mobile in 2016

College Station, TX — January 26, 2016 — Throughout the upcoming year, ClickPath by Who’s Calling, an award-winning ad tracking solution that pioneered the use of Dynamic Number Insertion (DNI) technology to tie online visits to offline phone calls, will prioritize helping auto dealers optimize pay-per-click (PPC) ad spend for mobile, which Automotive Digital Marketing predicts will continue to edge out desktop in 2016. ClickPath representatives will be meeting with dealers one on one and at trade shows such as the National Automobile Dealers Association (NADA) conference to discuss how they can use call tracking to identify which PPC ads are generating mobile calls.

“It’s rare to meet someone who doesn’t have a smartphone these days,” said Tammy Costa, auto sales director for Who’s Calling. “When people are interested in learning more about a specific vehicle, a lot of times they do a search from their phone and then place a call by clicking a call extension in the ad or by visiting the dealer’s website and placing a call from there. What we’re trying to do is encourage dealers to use our product to figure out which ads are generating those calls.”

The ClickPath solution provides tracking numbers that dealers can use in ads with call extensions, as well as a pool of numbers dealers can use on their website. After a dealer implements DNI technology on its website, each visitor who clicks an ad will see a unique, automatically generated phone number. When the visitor calls that number, the dealer will be able to trace the call back to the ad that generated it. Dealers are also able to trace phone calls back to specific keyword searches through ClickPath’s integration with Google Analytics.

Dealers interested in a ClickPath demo can visit clickpath.com or stop by the Who’s Calling booth (#941C) at NADA from April 1-3.

About ClickPath

ClickPath developed the first-ever scalable analytics tool to track phone call conversions generated from search engine marketing down to the keyword. Its award-winning ad tracking solutions provide unprecedented visibility into conversion performance by giving you a complete picture of all the conversions your keywords generate, both online and offline. For more information, please visit www.clickpath.com or call 800.719.8958.

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