LeadsCon Attendees to Learn How to Optimize Online Leads With ClickPath

College Station, TX — March 04, 2014 — On March 25 and 27, more than 5,000 people will head to Las Vegas for LeadsCon, “the definitive conference for vertical media and direct response marketing.” Web analytics provider ClickPath will be right at home, as LeadsCon’s primary audience is business professionals seeking to gain accountability in their marketing spend and set results-driven marketing objectives, whether per click or per inquiry.

"The lead generation industry is a constantly changing world, but one thing has always remained constant: the need to track the effectiveness and quality of the leads you’re generating,” said Matt Harvey, a ClickPath representative who will help show attendees learn how to use ClickPath to measure the value of online ads in terms of the leads they generate.

“ClickPath offers the best tool set to track and qualify leads for both the lead generator and their clients,” he explained. “Our ability to track what ad source is generating calls all the way to the keyword level gives unsurpassed actionable data that will bring you more qualified leads."

As the first analytics provider to use dynamic number insertion (DNI) technology to track online-to-offline leads, ClickPath has more than a decade of experience helping businesses optimize online marketing.

DNI helps businesses link phone leads back to online ad sources and campaigns by displaying a unique toll-free number associated with the ad source on the company’s website. Call data can then be linked to the originating keywords and ad sources that generate conversions. Using this data, marketers can then determine which ads are most effective, adjust their ad spend and keyword-bidding decisions and improve their ROI.

LeadsCon attendees interested in learning more about ClickPath can visit booth #445.

About ClickPath

ClickPath tracks all conversions generated from online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award-winning online-to-offline ad tracking solution that provides unprecedented visibility into its clients’ entire conversion performance. For more information, please visit www.clickpath.com or call 800.719.8958.

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