Who's Calling: The Power of Call Measuremen

StandardCall to Attend Association of Directory Publishers Convention

College Station, TX — April 16, 2013 — StandardCall, a provider of call measurement and monitoring services for directory publishers and agencies, will attend the Association of Directory Publishers (ADP) Annual Convention and Partners Trade Show from April 29 to May 2 in St. Augustine, FL.

“We’re looking forward to showing ADP attendees how call measurement can prove the ROI of their Yellow Pages ads beyond a shadow of doubt,” said Joy Pershing, account manager for StandardCall. “StandardCall’s tools and features are the most comprehensive for the directory market, and our call tracking and reporting services provide businesses with the intelligence they need to evaluate the effectiveness of their campaigns.”

StandardCall representatives will be available in booth #31 to demonstrate how its services can help publishers prove the ROI of their customers’ ads.

The event will give attendees the opportunity to network with other publishers and vendors and participate in training sessions including topics such as “The Power of Yellow,” “Google Analytics as a Sales Tool,” “Introduction: Real American Hometown Heroes,” “The Power of Call Measurement” and “Ad Content: The Key Driver of Calls and Walk-Ins.”

For more information about StandardCall, visit whoscalling.com/standardcall. For more information about the ADP convention, visit http://adp.org/node/138.

About StandardCall®

Founded in 2002, StandardCall , a division of Who's Calling, Inc., is a leading provider of call measurement services in North America. StandardCall supplies organizations and Yellow Pages publishers with information and services that demonstrate the value of advertising by measuring the numbers of phone calls that come into a business organization.

Through proprietary software and technology infrastructure, StandardCall provides solutions enabling publishers to expand their customer base by providing advertising proof of performance and accounts receivable security. StandardCall also partners with publishers to implement new business initiatives using its unique marketing-oriented technology capabilities.

For more information call 1.800.719.5231, email standardcall@whoscalling.com.

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