College Station, TX — October 18, 2012 — Auto dealers across the nation are booking their flights to Las Vegas, NV for the 13th Digital Dealer Conference and Exposition October 23-25. During this event, Who’s Calling, a leading call tracking and marketing analytics provider, will show dealers and managers how to use call tracking solutions to monitor ad performance and generate more leads.
“We always enjoy meeting with dealers at Digital Dealer events,” said Who’s Calling Director of Sales Jody Huff, “but we’re especially looking forward to this conference because we’ve recently made some updates to Who’s Calling to make tracking ads and improving customer service even more efficient for dealers.”
Digital Dealer is dedicated to introducing dealers to the latest sales and service solutions. For the last five years, Digital Dealer’s sessions, exhibitors and networking opportunities have provided attendees with the ability to learn more about trends in the auto industry.
The agenda includes small group discussions and learning labs, where attendees will receive one-on-one coaching and feedback from industry experts. Peer networking roundtables will also be available for dealers to discuss challenges, compare metrics and evaluate results with dealers from other markets.
Digital Dealer will feature more than 100 sessions targeting the specific business needs of the auto industry, with discussion topics such as dealership management, pre-owned selling strategies, fixed operations and social media.
Many speakers, such as John Constantine, the vice president of sales at Tri-Auto Enterprises, will present on the use of technology to track and measure offline marketing campaigns, leverage data, improve sales and convert more leads. Constantine will speak on the importance of connecting the dots between the vehicles that dealers sell and the marketing dollars dealerships spend to generate sales.
Call tracking services like Who’s Calling represent the type of technology that helps dealers measure their results and spend marketing dollars wisely. By using toll-free numbers, Who’s Calling allows dealers to capture inbound call data, track the media source that generates each call, view customized call data reports and quantify the effectiveness of marketing campaigns in real time.
For more information about Digital Dealer, visit digitaldealerconference.com.
Serving more than 4,000 clients in more than 30 different industries, Who’s Calling is the largest provider of call tracking and multi-channel marketing solutions. Since 1998, Who’s Calling’s patented analytics technology has allowed clients nationwide to capture vital intelligence about prospects and customers, increase marketing return on investment and improve customer satisfaction. For more information, please visit www.clickpath.com or call 800.719.8958.
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