Who’s Calling to Emphasize Strategies for Handling Mobile Calls at NADA 2016
College Station, TX — February 23, 2016 — This year, Who’s Calling, Inc., an industry-leading provider of call tracking and marketing analytics technology, will be returning to the National Automobile Dealers Association (NADA) expo April 1-3. With mobile phone calls to businesses expected to exceed 100 billion in 2016, Who’s Calling will be focusing on how to help dealers optimize their online ad spend to generate more calls as well as how to handle those calls efficiently and professionally.
“Call tracking has always been important, but it’s crucial now,” said Tammy Costa, auto sales director for Who’s Calling. “If people have a question about a car or want to make an appointment in the service department, they’re more likely to call from their cell phone instead of sending an email or submitting a web form. Dealers need to be ready to make the most of those calls, and we’re hoping to show them how to do that at NADA.”
During the expo, Who’s Calling representatives will be highlighting the ClickPath solution, an online-to-offline attribution solution that allows users to tie pay-per-click (PPC) ads directly to phone calls. The solution also allows users to trace phone calls back to specific keyword searches through ClickPath’s integration with Google Analytics. For evaluating the quality of phone calls, Who’s Calling reps will discuss Who’s Calling’s call recording and evaluation products and services, including the desktop application REACT, call-scanning software RECOGNIZE and professional call review service RESCUE.
Dealers interested in a demo of Who’s Calling products can visit booth #941C at NADA from April 1 to 3.
About Who's Calling Inc.
Serving more than 4,000 clients in more than 30 different industries, Who’s Calling is the largest provider of call tracking and multi-channel marketing solutions. Since 1998, Who’s Calling’s patented analytics technology has allowed clients nationwide to capture vital intelligence about prospects and customers, increase marketing return on investment and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.
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