Data & Email Sync
Data & Email Sync, available to our automotive clients, integrates with Reynolds and Reynolds DMSs, ERA and POWER. Any changes made to your DMS will be synced to your AimData ADVANTAGE database.
Marketing from an accurate customer database is crucial in order to market effectively. So when the customer data contained in your dealership’s DMS becomes out of sync with customer information derived from your marketing, you can lose valuable revenue.
Data & Email Sync provides a direct link between your dealership’s AimData ADVANTAGE marketing efforts and the customer data contained in your Reynolds ERA® DMS, providing you with the most up-to-date and accurate customer database possible.
When you use your marketing database to send direct mail or voice campaigns to customers and prospects, there is always a possibility that the contact information you are using is incorrect. Data Sync cross-references and updates basic customer data from various resources to make sure that your customer databases are as accurate as possible.
Email Sync uses the same concept as Data Sync to apply information validation to your email services. Invalid email addresses and unsubscribed addresses are removed daily, eliminating wasteful emails and making email marketing more effective. Marketing from an accurate database eliminates wasteful spending and ensures that you are not wasting time and resources by using incorrect information to communicate with customers.
Without Data & Email Sync, there could be data discrepancies between your dealership’s DMS and marketing database for days, weeks or even months. By conducting direct data synchronization on a daily basis, Data & Email Sync keeps your customer information up to date. No other marketing solution can offer that level of information sharing.
Data sync will update:
- Name (first/last/company)
- Address (street/city/state/ZIP)
- Phone number (home/work/cell)
- Follow-up flags (mail/email/voice)
Email sync will update:
- Primary email address
- Email follow-up flag
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