Who’s Calling to Show Dealers the Three R’s of ROI at NADA 2014

College Station, TX — December 10, 2013 — Who’s Calling, Inc., an industry-leading provider of call tracking and marketing analytics technology, will be discussing the three R’s of ROI at the 2014 National Automotive Dealers Association (NADA) Convention and Expo, which will be held January 24-27 in New Orleans.

“When it comes to nurturing leads and building a solid customer base to generate ROI, it’s important to remember three principles: recharge your campaigns, refresh your customer service and rebound from missed opportunities,” said Who’s Calling Director Jody Huff. “We know dealers are busy, so at this year’s NADA we’re going to show them how we can help.”

Who’s Calling representatives will be on hand in booth #4827 to show dealers how they can use Who’s Calling’s suite of products to meet the objectives of assessing campaign performance, fine-tuning customer service and pursuing missed opportunities.

NADA attendees will be among the first to demo Who’s Calling’s mobile app for its RESCUE feature, which alerts managers of mishandled calls. Dealers will also be able to demo RECOGNIZE voice recognition software, which scans calls for predefined keywords, and REACT, a Windows desktop application that notifies users of incoming and outbound calls.

About Who's Calling^®, Inc.

Serving more than 4,000 clients in more than 30 different industries, Who’s Calling is the largest provider of call tracking and multi-channel marketing solutions. Since 1998, Who’s Calling’s patented analytics technology has allowed clients nationwide to capture vital intelligence about prospects and customers, increase marketing return on investment and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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