Who's Calling: The Power of Call Measuremen

ClickPath to Perk Up Online Marketers’ Efforts at SMX East

College Station, TX — September 5, 2012 — As spending trends for online ads eclipse magazine and print, the demand for effective search marketers is on the rise. From October 2 to 4, ClickPath, a Web analytics tool that focuses on call tracking, will be in booth #410 at Search Marketing Expo (SMX) East showing Internet marketers how to use toll-free numbers in their marketing campaigns to improve the effectiveness of their online ad spend.

“ClickPath allows its users to better understand their online advertising, and that goes hand in hand with the ideas of SMX,” said ClickPath Account Executive Jordan Bentley. “We provide our clients with the ability to track all of their conversions, including phone calls, to help them get an edge on their search marketing efforts.”

SMX East will be returning to New York City to offer attendees valuable insights and tactical solutions to increase Web traffic, conversions and sales and will be featuring workshops that appeal to all levels of search marketers, from beginners to Internet marketing pros.

“Whether you’re a Web designer, developer, in public relations, advertising or traditional marketing, knowing the latest search marketing developments is critical to success,” wrote Search Engine Land in a recent blog post promoting SMX East.

SMX session topics will include PPC analytics strategies, SEO challenges, social media tactics and search engine friendly Web designs. In an effort to increase the takeaway at the expo this year, SMX has added the SMX Summit to the agenda. These sessions will feature debates and discussions about the future of SEO from top experts, followed by a Q&A segment.

In the upcoming SMX workshop session titled “What SEO Performance Metrics Are Truly Important?” Rhea Drysdale will address how to measure and prove the value of SEO activities beyond site rank. Drysdale promises to reveal measurable techniques to help marketers demonstrate the value of their work.

“We give agencies a premier analytical tool for any effort they are trying to track, online or offline,” said ClickPath Account Executive Matt Harvey.

ClickPath helps marketers measure the value of online ads through the use of dynamic number insertion technology. This technology assigns a unique toll-free number to every ad campaign that marketers wish to track. Call data can then be linked to the originating keywords and ad sources that generate conversions. Using this data, marketers can then determine which ads are most effective, adjust their ad spend and keyword-bidding decisions and improve their ROI.

To learn more about SMX East, please visit searchmarketingexpo.com/east/.

About ClickPath

Simply put, ClickPath tracks all conversions generated from online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award-winning online-to-offline ad tracking solution that provides unprecedented visibility into its clients’ entire conversion performance. For more information, please visit www.clickpath.com or call 800.719.8958.

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