Who's Calling: The Power of Call Measuremen

ClickPath to Share Search Marketing Optimization Solutions at SMX West

College Station, TX — January 3, 2012 — ClickPath will share its suite of search marketing solutions with attendees of the SMX West Search Marketing Expo, which will feature sessions on topics such as search engine optimization (SEO), paid search advertising and analytics. SMX West will be held Feb. 28 to Mar. 1, 2012 at the San Jose McEnery Convention Center in San Jose, CA.

“In a world where search marketing is constantly evolving and algorithms are frequently updated, you can’t afford to not stay in the loop,” said ClickPath Account Executive Jordan Bentley. “We are looking forward to speaking with SMX West attendees about how ClickPath can help fine-tune our clients’ search marketing campaigns by determining which keywords and ad sources are driving conversions.”

SMX West will address the latest news and strategies in search engine marketing, with a keynote address given by Google’s senior VP of advertising, Susan Wojcicki. According to SMX West, Wojcicki is “responsible for the design, innovation and engineering of all Google’s advertising and measurement platforms including AdWords, AdSense and Google Analytics.”

ClickPath uses dynamic number insertion technology to link call data to the originating keywords and ad sources. This technology assigns a unique toll-free number (TFN) to every ad campaign clients want to track and provides the client with a simple code to place on their website so the TFN appears on every Web page the visitor views. ClickPath also assists its clients in making keyword-bidding decisions based on search engine pay-per-click tracking.

To learn more about ClickPath’s online marketing services, visit booth #322 at SMX West.

About ClickPath

Simply put, ClickPath tracks all conversions generated from your online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award winning, online-to-offline ad tracking solution that gives you unprecedented visibility into your entire conversion performance. ClickPath tracks all conversions generated from your online advertising – including phone calls. For more information, please visit www.clickpath.com or call 800.719.8958.

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