Who's Calling: The Power of Call Measuremen

Keep your DMS data up-to date with VIN Title Transfer by Who's Calling

College Station, TX — November 24, 2010 — If you utilize a DMS system at an auto dealership then you're aware that there has always been a "hole" in the DMS data process that kept the data from being accurate and up-to-date. That "hole" comes from your customers selling the vehicle after you've sold it to them. How do you know if they still own the automobile? How can you contact them with service and sales reminders? Our VIN Title Transfer process for AimData ADAVANTAGE fixes that hole.

Dealerships everywhere utilize multi-channel marketing solutions (like AimData ADVANTAGE) which combines direct mail, live calls, emails and many other communication methods to contact your customer base with service and sales reminders. The information used for these reminders is pulled from your DMS system.

But what happens when your customer sells that vehicle? The only way your DMS would know that your customer no longer owns that vehicle is if that vehicle shows up in some sort of VIN transaction down the road. That could take years to happen and sometimes the switch still isn't identified. This leads to wasteful spending by sending communications to customers who no longer own the vehicle you are contacting them about.

But utilizing the VIN Title Transfer, your DMS data is cross referenced with a third party VIN transfer partner who has access to recent VIN transfers. This process is at least run twice per year, with the option to run manual checks when desired - giving you accurate information that you can use to effectively generate revenue through your service and sales departments.

In addition, VIN Title Transfer gives you creditability with your customer base. If you call a customer about a service reminder and they no longer own the vehicle, you lose credibility. By marketing with an accurate database your customers wills gain confidence in your dealership's message.

About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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