Who's Calling: The Power of Call Measuremen

Improve Email Collection and Validation with AimData ADVANTAGE

College Station, TX — December 1, 2010 — Who's Calling's AimData ADVANTAGE has released new email management reports to enable dealerships to improve and increase valid email collection by their sales and service employees.

To emphasize the need to collect email addresses from their customers during a service or sales transaction, AimData ADVANTAGE now has access to pull email collection data and generate reports that show a breakdown of how many emails were recorded and how many opportunities were missed during various transactions. The reports will also show how many recorded emails are valid and how many are invalid.

"Dealers can focus on improving the rate of emails recorded per department or per personnel and can even provide incentives based on the collection of email addresses. This is a great resource to get the most return from your sales and service efforts." Suzanna Hellinger, Who's Calling New Product Development.

Email plays a very important role in the integrated marketing program of the dealership and proves vital in promoting customer retention and engagement. The dealership that has a customer's email address has an avenue of communication that is direct, inexpensive and personal. In return, the customer gets information that's relevant to their purchasing or service needs and can potentially provide cost-saving opportunities.

Drive success at your dealership with AimData ADVANTAGE.

About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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