Who's Calling: The Power of Call Measuremen

MarketQUEST™ enables dealerships to literally speak to their clients via email

College Station, TX — February 20, 2009 — Who's Calling's announces the addition of over 30 new MarketQUEST™ customer touch triggers designed specifically to increase customer loyalty in service, sales, and parts.

MarketQUEST™ now provides dealerships the ability to literally speak directly to their customers and prospects through video email. These videos can be stock video or customized for the dealership, providing a cutting-edge tool to deliver a specific message to individuals in a matter of seconds.

Who's Calling Vice President of Sales CB Huchingson said, "People are becoming more and more inundated with information, especially email. Most people spend only a few seconds deciding if an email pertains to them. However, video emails launch the video as soon as the email is opened, communicating the message immediately."

Video email marketing engages the reader with sound and a colorful video as soon as the email is opened. Whether the message pertains to a service reminder or discount, the message is relevant and the text is specific to the recipient. The ability to track the ROI of email also makes video email very advantageous to dealerships.

"Whether it is a stock video discussing the benefits of frequent oil changes or a custom video of a dealership manager thanking a customer for their business, the dealership is literally speaking to the recipient," Huchingson said. "The increased interaction between dealer and prospect greatly improves the opportunity to generate repeat and service revenue."

Video email marketing is one of the newest MarketQUEST™ features available from Who's Calling. MarketQUEST™ combines industry-leading Call Tracking Management with text messaging, email, voice and direct mail to form a full-circle marketing solution that increases customer retention, drives repetitive revenue and creates new customers.

About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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