Who's Calling: The Power of Call Measuremen

ROI reporting connects call detail to the exact F&I deal and revenue that it generated

College Station, TX — August 10, 2010 — As a dealer or a general manager it is important to know which calls are winning you deals to more efficiently and effectively market and sell the vehicles on your lot. Who’s Calling’s ROI reporting connects the inbound lead calls to the deals they generate to provide invaluable insight into the specific marketing efforts that are capturing new customers and generating revenue.

The Who's Calling ROI reporting features contain all of the specifics when it comes to your campaigns. You will be able to look at each campaign and see the total number of calls that it received during the reporting period you select. The report matches these calls with the F&I information from your POWER DMS system giving you more accurate and detailed data.

The Who's Calling interface defines and separates the POWER F&I deal information into two detailed reports, the ROI Detail Report and the ROI with Caller View Report, providing drilled-down detail.

The ROI Detail Report shows the cost of each campaign, the number of sales deals that have associated calls in the Who's Calling database, the gross revenue for these deals and the ROI percentage. This information gives you accurate and convenient insight into the success of each of your campaigns.

The ROI with Caller View Report gives you all the specifics pertaining to the caller and calls that were made and received. This report will allow you to quickly access callers' names, numbers and addresses. You will also have the number of calls made by a customer to a campaign, as well as the delivery date, deal number and revenue dollars from the POWER DMS system.

These easily accessible, easy-to-run reports will give you even greater insight and control over where your campaign dollars are going and the true ROI they are producing.

About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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