Who's Calling: The Power of Call Measuremen

Who’s Calling to Attend the 2012 NAA Education Conference and Exposition

College Station, TX — June 15, 2012 — On June 28-30, Who’s Calling Inc. will join more than 6,000 multifamily housing professionals in Boston at the 2012 National Apartment Association (NAA) Education Conference and Exposition. Who’s Calling will be in booth #1318 offering multifamily professionals demonstrations of its call tracking and marketing solutions, with a spotlight on its real-time call monitoring tool, REACT.

“Each year the NAA Show is one of our most productive events,” said Who’s Calling Director Jody Huff. “It gives us an opportunity to showcase how our latest products and services help our multifamily clients understand their ROI across all of their ad sources. We are looking forward to a great show.”

The REACT desktop application provides real-time notifications of incoming calls. The notifications list caller details and include call recordings, enabling management personnel to monitor incoming and outgoing call traffic and update lead details immediately. In addition, management can monitor employees’ phone conversations to ensure they are following customer service best practices.

With Who’s Calling’s toll-free numbers, multifamily professionals are able to track which of their advertising efforts generate the most inquiries from potential tenants. This is accomplished by assigning unique toll-free numbers to each of the complex’s advertising channels. When a potential tenant places a call on one of the toll-free numbers, Who’s Calling records the call details, allowing property owners to determine which ad outlet drove the call.

For more than 70 years, NAA has introduced multifamily companies to services and technology that help them improve their businesses. At this year’s conference, attendees will have the opportunity to attend 40 educational breakout sessions that focus on multifamily industry trends. The conference will also feature speakers including Tom Brokaw, the special correspondent for NBC News, and Mia Hamm, a three-time Olympic medalist and two-time World Cup champion.

For more information about NAA, please visit www.naahq.org.

About Who's Calling®, Inc.

Serving more than 4,000 clients in more than 30 different industries, Who’s Calling is the largest provider of call tracking and multi-channel marketing solutions. Since 1998, Who’s Calling’s patented analytics technology has allowed clients nationwide to capture vital intelligence about prospects and customers, increase marketing return on investment and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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