Who's Calling: The Power of Call Measuremen

Who's Calling's MYDASH 'Goes Into Overdrive' Adding Ten New Instant Reports

College Station, TX — March 24, 2011 — Who's Calling, the industry leader in Call Tracking Management, has added ten brand new performance reports to their recently released MYDASH application providing even more flexibility and customization options for their clients' marketing and advertising campaign management.

The Who's Calling MYDASH application enables management personnel to efficiently access and assess the effectiveness of each of their campaigns and call traffic information by instantly viewing key statistical data reports. This exclusive campaign monitoring tool acts as a virtual dashboard displaying graphs, diagrams and charts pertaining to user-specified campaigns.

The initial release of the exclusive MYDASH feature at NADA started with the 5 most popular Who's Calling application reports available. The ten new automatic, on-screen reports offer users even more options to monitor their missed calls, total calls and calls per campaign. Additionally, reports to view outbound calls have been added. Now, clients with Outbound Call Tracking can include outbound call report data to MYDASH, improving the ability to monitor all their call activity.

"The ability to effectively access and evaluate campaign and personnel performance data is critical to revenue growth and customer satisfaction," said Suzanna Hellinger, Product Development Manager. "We are continually focused on enhancing the Who's Calling application and providing new tools to help businesses be more successful."

MYDASH is just another exclusive Who's Calling feature providing businesses with the necessary tools to ensure that their marketing and advertising is performing at its maximum potential, increasing sales and revenue.

About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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