Who's Calling works with Reynolds POWER DMS to streamline call process

College Station, TX — January 12, 2009 — Modern technology has made a time a very precious commodity. Customers want answers to questions right away, and providing the right answer quickly and efficiently can make the difference in a sales conversion and a lost sale. Whether handling inbound calls or making outbound calls, Who's Calling integrates with the Reynolds and Reynolds POWER Call Management Integration (CMI) and Customer Relationship Management (CRM) software to provide the most efficient CRM and call management process available.

Reynolds Vice President of New Product Design Tony Fowler said, "The Call Management Interface with Who's Calling provides dealership personnel with immediate background information on the caller. This is beneficial as it allows the caller to get right to the point of their call. Additionally, the representative has any prior information available, so they know what the caller's experience has been in the past. This paves the way for a smoother sales conversion."

Who's Calling combines with the POWER CMI to provide dealership representatives with valuable caller information, even if it is the first time the caller has contacted the dealership. This information includes demographics (name, address and phone number), customer history and what campaign prompted the call. This information is available in real time for immediate access, and can be updated while the call is ongoing.

These Who's Calling features streamline the call process for both the dealer representative and the prospect. A representative will not have to spend time gathering background information and dealership personnel should be able to almost immediately address a prospect's concern or request.

If quality background information is recorded, any representative should have an accurate history of the caller's dealings with the dealership. All of the information regarding one customer can be consolidated into one report, even if the prospect called from different numbers. An Outbound Click To Call feature allows a representative to click on the prospect's number on the screen to make a call, creating more outbound call productivity.

The Who's Calling Call Management system provides POWER dealership managers with the ability to listen to completed calls. These calls can be used for training purposes or to verify the outbound calls are communicating properly with customers and prospects. Who's Calling's Call Safe® product assists a dealership in complying with Do Not Call (DNC) regulations.

About Who's Calling^®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

About Reynolds and Reynolds

Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships maximize sales and profits and improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. For more information go to: www.reyrey.com.

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