Who's Calling: The Power of Call Measuremen

Who's Calling to Attend 12th Digital Dealer Conference & Exposition

College Station, TX — March 19, 2012 — Who's Calling, Inc. will demonstrate its call tracking and multi-channel marketing solutions in booth #1301 at the 12th Digital Dealer Conference & Exposition, which will be held April 3-5 at the Rosen Shingle Creek Resort in Orlando, FL. The event, which will feature approximately 100 exhibitors and more than 2,000 attendees, gives automotive dealership personnel from around the country the opportunity to network with other dealers and to choose from 94 sessions on Internet- and technology-related topics.

"We are looking forward to showing Digital Dealer attendees what our products can do for them. Tracking the results of your sales calls and marketing efforts is a key element in keeping customers happy and making sure a dealership is generating quality leads," said Tammy Costa, Who's Calling's sales director for the automotive industry.

Who's Calling's call tracking products range from toll-free numbers to RECOGNIZE, which uses intelligent speech-recognition technology to scan incoming calls for client-defined keywords to ensure that dealership staff members are handling calls professionally and efficiently.

Designed specifically to optimize dealership marketing efforts, Who's Calling's suite of marketing tools includes Data & Email sync, a tool used to synchronize marketing databases with dealership management systems, and ROI Reporting, which separates F&I deal information into reports detailing the return on investment associated with each marketing campaign.

For more information about Digital Dealer, visit digitaldealerconference.com.

About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic services that deliver immediate measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring, marketing and analytic services with research and results-driven methodology to increase sales transaction effectiveness and improve customer satisfaction for businesses nationwide. For more information, please visit whoscalling.com or call 800.719.8958.

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